Our Campaigns

In an effort to educate the Filipino people on responsible pet ownership, PAWS engages the advertising media with the help of its passionate supporters.

Our Campaigns

In an effort to educate the Filipino people on responsible pet ownership, PAWS engages the advertising media with the help of its passionate supporters.

Homeless Not Worthless | A Pet is a LIFETIME Commitment | Man Up and Neuter! | See Beauty Beyond Breed

100% Beautiful | Have a Heart for Aspins | Strut the Catwalk | Second Chances | Someone to Watch Over Me

Homeless Not Worthless A Pet is a LIFETIME Commitment Man Up and Neuter! See Beauty Beyond Breed 100% Beautiful Have a Heart for Aspins Strut the Catwalk Second Chances Someone to Watch Over Me

Artists Against Animal Cruelty

Award-winning director and screenwriter Jose Javier Reyes is at the forefront of a newly-launched Artists Against Animal Cruelty campaign by PAWS. The campaign aims to encourage artists in the entertainment industry to speak out against animal cruelty in the making of films, TV shows, commercials and theater plays. The campaign also features actress Carla Abellana, a long-term animal welfare advocate and supporter of PAWS.

Aspins: 100% Beautiful

Actor and animal welfare activist Heart Evangelista is a proud spokesperson for Aspins. She has been a strong supporter of PAWS, particularly in its campaign for better treatment of Aspins. Being a mixture of Filipino, Spanish and Chinese, she compares herself to a “mixed-breed dog” — emphasizing that it is something to be proud of because both “mixed” Filipinos and Aspins are 100% beautiful.

Adopt, Don’t Shop

In this campaign, actress and animal lover Carla Abellana, together with shelter dog Chichay, joins PAWS in promoting adopting from shelters and pounds. She is known to utilize her own social media platform to advocate for homeless animals, and strongly discourages anyone from patronizing breeders and pet shops.

Homeless not Worthless

Homeless animals are exposed to dangerous and unloving elements by the day. This is why PAWS has teamed up with PURINA to launch the Homeless Not Worthless campaign. This campaign aims to raise people’s awareness about the state of animals in the streets, and to encourage the community to support the life-saving work of the organization.

Black is Beautiful

Top Model Coach Joey Mead is the perfect ambassador for PAWS’ first cat-centric campaign, Black is Beautiful. Genuine support for the cause is the main requirement to wear the “PAWS Ambassador” badge and Joey truly lives her advocacy. She is the owner of a black cat that she adores, and it is her desire to put old stereotypes about black cats to rest.

A Pet is a LIFETIME Commitment

We’re not so sure if we believe in forever, but we do believe in a lifetime of commitment. PAWS strongly urges pet owners to give their unconditional love to the all the animals they decide to adopt. This means holding on to them through good and bad. With this in mind, PAWS launches a campaign to promote responsible pet ownership with singer-actress, Karylle, as spokesperson.

Man Up and Neuter!

Spaying and neutering is in! This campaign features Matsunaga siblings Daniel and Vanessa as they urge pet owners to embrace the concept of spaying and neutering. Through this, PAWS aims to put the spotlight on the role of responsible pet ownership in reducing the number of stray animals in the country. Read up on how Daniel and Vanessa’s dogs have gotten a lot healthier and friendlier after their very own kapon experience.

See Beauty Beyond Breed

This campaign is dedicated to all native cats and dogs as well as their rescuers — those who have, at one time or another, rescued an animal from the streets, adopted from pounds or animal shelters, or lent their support to PAWS and other local animal welfare groups. Actors Heart Evangelista and Jericho Rosales become spokespersons for the Philippine Native Dog (a.k.a. mongrels, mutts, or “askals” — a term which we hope will soon evolve into “aspins” or “Asong Pinoys”).

Have a Heart for Aspins

Actor Heart Evangelista once again speaks for the underdogs in PAWS’ newest campaign, “Have A Heart For Aspins,” as part of her continued efforts to champion the welfare of the Philippines’ native dogs. It is a call for responsible pet ownership, which both Heart and PAWS believe to be the key to ending animal cruelty and pet homelessness.

Strut the Catwalk

PAWS unveils its newest campaign posters with Asia’s Next Top Model mentor Joey Mead as the organization’s official cat adoption ambassador. Mead has rescued, fostered and adopted numerous cats and has supported many of PAWS’ fundraisers and projects including lobbying for the amended Animal Welfare Act.

Second Chances

Dubbed the country’s Megastar, actress and singer Sharon Cuneta has signed up with PAWS to pitch for its pet adoption campaign “Second Chances.” Cuneta herself is a testimony to miracles and second chances, as she adopts shelter dog Rosie, who suffered from severe skin infection that left her with painful wounds all over her body. Now fully recovered, Rosie has joined the Megastar and her growing pack of pets at home.

Someone to watch over me

Renee Olstead is a fierce animal welfare advocate. The Grammy nominated jazz singer was in Manila for a concert but didn’t pass up the chance to visit the PAWS shelter. She believes that man’s best friend needs a human companion to love and protect. And so the idea for this poster came along, aptly captioned with one of Renee’s hit singles.

Love at Purr-st Sight

During Renee Olstead’s visit to the PAWS shelter, she was so moved by the stories of the rescued animals that she decided to do more to help. In this poster, she urges everyone to give shelter animals a chance to be loved and to love unconditionally in return.

How you can help

The shelter and all our programs and campaigns are funded solely by donations. You can donate any amount via bank deposit or Paypal transfer.

Checks should be issued to Philippine Animal Welfare Society (PAWS)

Bank of the Philippine Islands (Swift no. BOPIPHMM)
BPI USD Account No. 3944-0021-61
BPI PHP Account No. 3943-0086-11

Philippine National Bank (Swift no. PNBM PHMM)
PHP Account No. 1888-70015305

Banco de Oro Unibank (BDO)
PHP Account No. 006250058159

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Donate via Card or Paypal

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PAWS Animal Rehabilitation Center (PARC)

Aurora Blvd. Katipunan Valley,
Loyola Heights, Quezon City,
Philippines 1108

Tel. (02) 8475-1688

We are open Mon-Sat except Wed 10:00am-5:00pm
~We are also closed on holidays~

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