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Our Campaigns

In an effort to educate the Filipino people on responsible pet ownership, PAWS engages the advertising media with the help of its passionate supporters.

Our campaigns have resulted in meaningful and lasting changes to animal welfare, paving the way for a brighter future for animals. 

Aspins have a special place in Heart’s heart

DOG DAZE – Kathy Moran (The Philippine Star) – August 28, 2018 Every campaign of …

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Jose Javier Reyes leads PAWS’ Artists Against Animal Cruelty campaign

By Edwin P. Sallan, InterAksyon Jose Javier Reyes is at the forefront of a newly-launched Artists …

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Vanessa & Daniel Matsunaga: Fixed pets are healthy pets

DOG DAZE By Kathy Moran (The Philippine Star) | Updated February 7, 2016 – 12:00am The Matsunaga siblings, …

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Sharon Cuneta pitches for Paws’ adoption campaign

Singer-actress Sharon Cuneta has not just found a new pet in Chow Rosie; she has …

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Heart Evangelista finds true love

DOG DAZE By Kathy Moran (The Philippine Star) If you just lost someone special in …

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Aspins and mixed breeds rule

Kathy Moran (The Philippine Star) Updated May 01, 2010 12:00 AM MANILA, Philippines – We …

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MAN UP AND NEUTER!
Neutering is in! This campaign features Daniel Matsunaga urging pet owners to embrace the concept of neutering. Through this, PAWS aims to put the spotlight on the role of responsible pet ownership in reducing the number of stray animals in the country.
Spay is the new sexy!
Spaying is in! Through this campaign, Vanessa Matsunaga wants to help people see the benefits of spaying their female pets. Learn more about the Matsunaga siblings' efforts in promoting spaying and neutering.
A pet is a lifetime commitment
PAWS strongly urges pet owners to give their unconditional love to the all the animals they decide to adopt. This means holding on to them through good and bad. With this in mind, PAWS launches a campaign to promote responsible pet ownership with singer-actress, Karylle, as spokesperson.
Homeless not worthless
Homeless animals are exposed to dangerous and unloving elements by the day. This is why PAWS has teamed up with PURINA to launch the Homeless Not Worthless campaign to raise people’s awareness about the state of animals in the streets and to encourage the community to support the life-saving work of the organization.
Have a Heart for Aspins
Actor Heart Evangelista once again speaks for the underdogs in PAWS’ newest campaign, “Have A Heart For Aspins,” as part of her continued efforts to champion the welfare of the Philippines’ native dogs. It is a call for responsible pet ownership, which both Heart and PAWS believe to be the key to ending animal cruelty and pet homelessness.
See Beauty Beyond Breed
This campaign is dedicated to all native cats and dogs and those who have, at one time or another, rescued an animal from the streets, adopted from pounds or animal shelters, or lent their support to PAWS and other local animal welfare groups. Actors Heart Evangelista and Jericho Rosales become spokespersons for the Philippine Native Dog or "Aspins."
Love at Purr-st Sight
During Renee Olstead’s visit to the PAWS shelter, she was so moved by the stories of the rescued animals that she decided to do more to help. In this poster, she urges everyone to give shelter animals a chance to be loved and to love unconditionally in return.
Someone to watch over me
Grammy nominated jazz singer Renee Olstead was in Manila for a concert but didn’t pass up the chance to visit the PAWS shelter. She believes that man’s best friend needs a human companion to love and protect. And so the idea for this poster came along, aptly captioned with one of Renee’s hit singles.
Artists Against Animal Cruelty
Award-winning director and screenwriter Jose Javier Reyes is at the forefront of a newly-launched Artists Against Animal Cruelty campaign by PAWS. The campaign aims to encourage artists in the entertainment industry to speak out against animal cruelty in the making of films, TV shows, commercials and theater plays.
Adopt, Don’t Shop
In this campaign, actress and animal lover Carla Abellana, together with shelter dog Chichay, joins PAWS in promoting adopting from shelters and pounds.
Black is Beautiful
Top Model Coach Joey Mead is the perfect ambassador for PAWS’ first cat-centric campaign, Black is Beautiful. She is the owner of a black cat that she adores, and it is her desire to put old stereotypes about black cats to rest.
Aspins: 100% Beautiful
Heart Evangelista is a proud spokesperson for Aspins. Being a mixture of Filipino, Spanish and Chinese, she compares herself to a “mixed-breed dog” — emphasizing that it is something to be proud of because both “mixed” Filipinos and Aspins are 100% beautiful.
Second Chances
Sharon Cuneta has signed up with PAWS to pitch for its pet adoption campaign “Second Chances.” Cuneta herself is a testimony to miracles and second chances, as she adopts shelter dog Rosie.
Strut the Catwalk
PAWS unveils its newest campaign posters with Asia’s Next Top Model mentor Joey Mead as its official cat adoption ambassador. Mead has rescued, fostered and adopted numerous cats and has supported many of PAWS’ fundraisers and projects including lobbying for the amended Animal Welfare Act.
Artists Against Animal Cruelty
Actress and animal welfare advocate Carla Abellana is the face of the Artists Against Animal Cruelty campaign by PAWS. The campaign aims to encourage artists in the entertainment industry to speak out against animal cruelty in the making of films, TV shows, commercials and theater plays.
The Better Chicken Option
The Better Chicken Option (or TBCO) aims to adopt higher animal welfare standards in chicken farming. We urge producers to improve the way they raise meat chickens, often called broilers, in their farms. And we need your help to make this happen.

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